Last updated: 6th November 2026
This Data Processing Agreement ("DPA") forms part of the Terms and Conditions (the "Terms") between Grizzlyware Ltd, trading as Muddy Booking ("we", "us", "our"), and each operator that uses Muddy Booking ("you", "your"). It applies whenever we process Personal Data on your behalf in providing Muddy Booking, and it sets out the terms required by Article 28 of the UK General Data Protection Regulation ("UK GDPR").
You accept this DPA by accepting the Terms. No separate signature is needed. If you want a countersigned copy for your records, please contact contact@grizzlyware.com.
In this DPA:
For Customer Personal Data, you are the Controller and we are your Processor. You decide which customers you accept, what you ask them for and how you use their information.
This DPA does not apply to Personal Data that we process as a Controller in our own right, such as your account, billing and support details, and visitors to our marketing website. That processing is described in our Privacy Policy.
You are responsible for:
We will process Customer Personal Data only on your documented instructions, unless the law requires us to do otherwise. In that case we will tell you about the legal requirement before processing, unless the law forbids us from doing so. Your instructions are set out in the Terms, this DPA and the settings you choose in Muddy Booking.
We will tell you promptly if we believe an instruction breaches Data Protection Laws.
We will make sure that everyone we authorise to process Customer Personal Data has committed to confidentiality or is under an appropriate statutory duty of confidentiality, and accesses it only as needed to provide and support Muddy Booking.
We will put in place appropriate technical and organisational measures to protect Customer Personal Data, as required by Article 32 of the UK GDPR. These measures are described in Schedule 2. We may update them from time to time, provided the overall level of protection is not reduced.
If we become aware of a Personal Data Breach affecting Customer Personal Data, we will notify you without undue delay, and in any case within 48 hours. We will give you the information reasonably available to us that you need to meet your own obligations, including, where known, the nature of the breach, the categories and approximate number of people and records concerned, its likely consequences, and the measures taken or proposed to deal with it. Where we do not have all of this information at first, we will provide it in stages.
You can view and correct your customers' information in Muddy Booking. If you need to export or delete a customer's information, for example to respond to a request from that customer, contact us at contact@grizzlyware.com and we will do it for you. We will help you respond to requests from your customers exercising their rights under Data Protection Laws. If we receive such a request directly, we will tell the person to contact you, and we will pass the request to you where we can identify you.
We will give you reasonable assistance with your obligations relating to security, breach notification, data protection impact assessments and prior consultation with the Information Commissioner's Office, taking into account the nature of the processing and the information available to us.
You give us general authorisation to engage Sub-processors. Our current Sub-processors are listed in Schedule 3.
We will tell you about any intended addition or replacement of a Sub-processor by updating the list in Schedule 3 at least 7 days before the change takes effect. If you would like to be emailed when the list changes, please ask us at contact@grizzlyware.com. You may object on reasonable data protection grounds within that period. If we cannot reasonably resolve your objection, you may close your account, without penalty, before the change takes effect.
Where we engage a Sub-processor, we will put in place a written contract that imposes data protection obligations on it which are no less protective than those in this DPA. We remain responsible to you for our Sub-processors.
We will not transfer Customer Personal Data outside the United Kingdom, or allow a Sub-processor to do so, unless the transfer complies with Data Protection Laws. This means the destination must be covered by UK adequacy regulations (for example, the European Economic Area, or Canada for organisations subject to Canada's federal private-sector privacy law), or appropriate safeguards must be in place, such as the ICO's International Data Transfer Agreement or Addendum, or, for transfers to the United States, the UK Extension to the EU-US Data Privacy Framework where the recipient is certified under it.
We will make available to you the information reasonably needed to demonstrate our compliance with Article 28 of the UK GDPR, normally through written answers to your reasonable questions and copies of relevant policies or Sub-processor certifications. Where that is not enough, or where a supervisory authority requires it, we will allow and contribute to audits by you or an independent auditor you appoint, on at least 30 days' written notice, no more than once in any 12-month period (unless following a Personal Data Breach), and subject to reasonable confidentiality obligations. You will pay the reasonable costs of any audit unless it shows that we have materially breached this DPA.
While your account is active, you can ask us at any time for a copy of your customers' information, or to delete it.
When your account becomes dormant, as described in the Terms, you can reactivate it or ask us for a copy of your data. If it stays dormant for 12 months, we will email you, and if nobody logs in within 30 days of that email, we will delete Customer Personal Data from our live systems. Deleted data will expire from our backups in line with our normal backup rotation, which is no more than 90 days. We may keep Customer Personal Data where the law requires us to, in which case we will keep it confidential and process it only for that purpose.
Each party's liability under or in connection with this DPA is subject to the limitations of liability in the Terms. Nothing in this DPA limits either party's liability to Data Subjects or to a supervisory authority where the law does not allow it to be limited.
This DPA lasts for as long as we process Customer Personal Data on your behalf. If there is any conflict between this DPA and the Terms, this DPA takes precedence in relation to Customer Personal Data. We may update this DPA from time to time, for example to reflect changes in Data Protection Laws or in our Sub-processors, but we will not make changes that materially reduce the protection given to Customer Personal Data without your agreement, unless required by law. This DPA is governed by the laws of England and Wales.
| Sub-processor | Purpose | Location of processing |
|---|---|---|
| DigitalOcean, LLC | Hosting, databases and search | United Kingdom |
| Cloudflare, Inc. | DNS, content delivery, security and bot protection, file storage, email delivery and AI services | Global network; see section 6 |
| Amazon Web Services | Database backups; backup of public files | United Kingdom, copied to European Union (Germany) (database backups); Canada (backup of public files only) |
| Resend, Inc. | Marketing email delivery, and backup delivery of service emails if Cloudflare is unavailable | United States |
| The SMS Works Ltd | SMS delivery | United Kingdom |
| Meta Platforms, Inc. | WhatsApp message delivery | United States; European Union |
| Mapbox, Inc. | Maps and address search, including on your booking website | United States |
| Google LLC | Fonts (Google Fonts), including on your booking website | United States |
| PostHog Inc. | Product analytics and session recordings (text masked) | European Union (Germany) |
| Functional Software, Inc. (Sentry) | Error monitoring | European Union (Germany) |
| Anthropic, PBC | AI assistance with support, development and maintenance | United States |
| OpenAI, L.L.C. / OpenAI Ireland Ltd | AI assistance with support, development and maintenance | United States |
Payments are processed by Stripe through the Stripe account that you connect to Muddy Booking. Stripe acts as a separate controller under its agreement with you, not as our Sub-processor.
If you have any questions about this DPA, please contact us at contact@grizzlyware.com.